Nike News & Releases

Nike was founded in 1964 in Beaverton, Oregon by Phil Knight and Bill Bowerman, originally under the name “Blue Ribbon Sports.” It was renamed Nike in the 1970s, after the Greek goddess of victory, a fitting choice for a brand that stands for performance and athletic ambition like no other.

Here you will find an overview of all the latest Nike sneaker releases with direct store links.

Lost & Found: Nike Celebrates 40 Years of Air Max With the “Lost Samples” Pack

La Flame on the Pitch: Travis Scott x Nike Phantom 6 “Cactus Jack”

Nike End of Season Sale 2026 – Up to 30% Off Select Styles.

Six in a Row: Nike Honors Ronaldo’s World Cup Record With an All-Gold Mercurial

Nike Air Max Joga Bonito “R9”: A World Cup Tribute to Ronaldo

Travis Scott Unveils Caitlin Clark’s First Signature: The Nike Caitlin 1 “Black”

Air Jordan 1 High OG “Love Letter” – Release Date, Price & Where to Buy

Nike Valentine’s Day 2026: The Sneakers and Styles Worth Knowing

Levi’s x Air Jordan 3 “Year of the Horse”: Everything You Need to Know

Travis Scott x Air Jordan 1 Low OG “Pink Pack”: Release Date, Colorways, Price and Details

Nike and Its Sporting Legends

Nike’s rise was fuelled by its testimonials and athlete sponsorships. Its endorsers have included legends such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Neymar, Cristiano Ronaldo and Zlatan Ibrahimovic, as well as music superstars like Travis Scott and Kendrick Lamar.

Many innovations we take for granted today come from Nike. Nike Air, pressurised air cushioning in the midsole, powers icons like the Air Force 1 and the Air Max line. Add Zoom cushioning, Lunarlon foam, stabilising Flywire and the ultra-flexible Nike Free models, and you see a brand driven to constantly push forward.

And of course, restock and sneaker alerts are available here too, lightning fast and 100% free. Get the SNKREMPIRE Sneaker Alert here.

Nike Releases FAQ

Where can I find all upcoming Nike releases?

All upcoming Nike releases with date, price, SKU and full store and raffle lists are in our Release Calendar. This page additionally collects all Nike news and background stories.

How do I get notified about Nike drops and restocks?

The fastest way is the free SNKREMPIRE app (push notifications) or the SNKREMPIRE Telegram channel. Both alert you the moment a Nike release or restock goes live.

Which Nike models are most popular right now?

Right now the most in-demand Nike models include the Air Force 1, Air Max (1, 90, 95, Plus), Dunk Low, Vomero 5, P-6000 and Air Jordan, plus collaborations like Travis Scott.

What is Nike SNKRS?

Nike SNKRS is Nike’s app and platform for limited releases. Many hyped pairs drop there via raffles or timed launches. We link the SNKRS release and all other stores on each release page.