The Nike Dunk Low "Plum" released on February 7, 2020, with a retail price of €100. The colorway first appeared in 2001 as part of the "Ugly Duckling" pack and became one of the most popular Dunks of the early 2000s. The Plum version returned in 2011 as a high top skate shoe, but this low top edition marked its first return since 2001. It followed the shape of the original and used premium suede in several shades of purple, with Barn Red accents for contrast. Stores and raffles across Europe offered the pair, along with a second chance section. Today, it is mostly available on marketplaces such as KLEKT.


