Nike released the Air Max 1 SD "GOT EM" Grey on August 8, 2020, at 9:00, as part of its SNKRS Day. The retail price was €170. The name referred to the "GOT EM" message that buyers see in the SNKRS App after a successful purchase, which tied the pair closely to the app event. The Air Max 1 first released in 1987 and was the first Nike shoe with a visible Air unit, so it was a natural choice for a celebration of sneaker culture. The pair was offered through online drops, and our calendar also tracked second chance options after the release.
