New Balance is taking one of its most loved UK classics to Japan. With a first teaser from New Balance Japan, the New Balance 991 Made in Japan is officially on the way, with “Made in Japan” stitched right on the heel. The official name and a full look at the shoe will follow, and the release is planned for early 2027.
What the teaser shows
The teaser only gives a look at the back half of the shoe, but the details are clear. The familiar 991 sole unit is there, and the upper around the heel has several window like cutouts. Right above them, the words “Made in Japan” are embroidered on the heel, the clearest sign that this pair is not coming from the usual factory.
From Made in England to Made in Japan
Until now, the 991 has always been made in England. The original arrived in 2001, and the 991v2 followed in 2023, both produced in the UK as part of the New Balance 991 story. Recent pairs like the New Balance 991v2 Made in UK “Turbulence India Ink” and the New Balance Made in UK 991v2 “London Marathon” show how strongly the model is tied to its English roots.
A Made in Japan version is a big step. New Balance started its Made in Japan line in 2020 with the 1300JP for the 35th anniversary of the 1300, followed by the 1500 and the 996. The 991 now joins that small group of models built in Japan.
New Balance 991 Made in Japan release info
- Name: New Balance 991 “Made in Japan” (official name TBA)
- Release date: TBA, early 2027
- Retail price: TBA
- Where to buy: New Balance
We will add the full look, the official name, the date and the price as soon as New Balance shares them. All updates land here and on our New Balance 991 page.
FAQ: New Balance 991 Made in Japan
When does the New Balance 991 Made in Japan release?
The release is planned for early 2027. The exact date has not been announced yet.
How much does the New Balance 991 Made in Japan cost?
The retail price is still TBA. We will add it as soon as New Balance confirms it.
Where was the New Balance 991 made before?
The 991 has always been made in England, from the original in 2001 to the 991v2 in 2023.
Which New Balance models are made in Japan?
The Made in Japan line started in 2020 with the 1300JP, followed by the 1500 and the 996. The 991 is the next model to join.
