The Coca-Cola x ASICS Gel-Quantum 90 "Tokyo Red" released on April 9, 2021, with a retail price of €140. Some stores ran online drops, while others started at midnight. The colors followed the classic Coca-Cola look. The collaboration came out alongside another Gel-Quantum 90 version on the same day. ASICS goes back to 1949, when Kihachiro Onitsuka started making sports shoes in Japan, and the brand took its current form in 1977 after a merger with GTO and Jelenk. Second chance options followed after release day. Today, the pair is mostly available on marketplaces such as KLEKT.
