The Nice Kicks x ASICS Gel-Lyte III "Nice Cream" released on July 30, 2021, for €140. Several stores started their drops at midnight. The name played on ice cream and the name of the Nice Kicks store, which fit a summer release. The Gel-Lyte III first came out in 1990 and became known for its split tongue, which made it a popular choice for collaborations. ASICS itself goes back to 1949, when Kihachiro Onitsuka started making sports shoes in Japan. Second chance options were available after release day. Today, the "Nice Cream" is mostly available on marketplaces such as KLEKT.
