Air Jordan 4 Retro Bred 2026

Air Jordan 4 Bred 2026: release date and price

The Air Jordan 4 Bred 2026 releases on Black Friday, 27 November 2026. In Europe, the drop starts at 09:00 CET on Nike SNKRS and at selected retailers, with a retail price of €210 and the style code IX8180-001. The colorway is Black/Cement Grey/Summit White/Fire Red, the same color blocking Michael Jordan wore in 1989.

This is one of the biggest Jordan releases of the year. The pair comes in full family sizing, from men's sizes down to grade school (GS), preschool (PS) and toddler (TD), and it is produced in large numbers. That gives you a better chance than on most limited Jordan drops, but sizes still go fast on release morning.

Back to the original build

The 2026 pair goes back to how the Bred was made in 1989. The upper is black synthetic nubuck, just like the original, instead of the full grain leather used in 2024. Cement Grey shows up on the wings, the eyelets and the midsole, Fire Red on the outsole and the tongue details, and the heel carries Nike Air branding. A visible Air unit sits in the midsole.

The shape is new as well. Since the SB x Air Jordan 4 'Pine Green' in 2023, Jordan Brand has used a more faithful Air Jordan 4 last with a sleeker toe and a lower, cleaner stance. Next to the 2019 retro, the 2026 Bred looks much closer to the 1989 pair.

Why it is called Bred

Bred is short for black and red. Tinker Hatfield designed the Air Jordan 4 in 1989, and it was the first Air Jordan released worldwide. Michael Jordan wore the model at the NBA All-Star Game in Houston on February 12, 1989, and on May 7, 1989, he hit the game winner against Cleveland in the first round of the playoffs in this colorway. That moment, known as "The Shot", made the Bred one of the most famous sneakers of all time.

Air Jordan 4 Bred retro history

The 2026 pair is the seventh release of the Air Jordan 4 Bred. Here is how the colorway came back over the years.

1989: the original

Tinker Hatfield's original came with a black Durabuck upper, a synthetic nubuck that was light and easy to care for, plus the Nike Air logo on the heel.

1999: the first retro

Ten years later, the Bred returned for the first time. Like the original, it carried Nike Air on the heel.

2008: Countdown Pack

In 2008, the Bred was part of the Countdown Pack, sold together with the Air Jordan 19 in one box.

2012: Jumpman on the heel

The 2012 retro was a general release and swapped the Nike Air heel logo for a Jumpman.

2019: 30th anniversary

For the 30th birthday of the model, the Bred came back with Nike Air on the heel, a detail fans had wanted for years.

2024: Bred Reimagined

The Air Jordan 4 'Bred Reimagined' (FV5029-006) changed the formula. Nike used premium full grain leather instead of nubuck and added a sail midsole for an aged look.

2026: back to the original build

The new pair returns to synthetic nubuck, Nike Air on the heel and an OG shape, so it is the closest version to 1989 so far.

Air Jordan 4 Bred 2026 vs. 2019 and Reimagined

Compared with the 2019 retro, the 2026 pair keeps the same materials and colors but uses the newer, more faithful shape. Compared with the 2024 Reimagined, it drops the leather upper and the sail tones and goes back to black nubuck and a white midsole.

How to get the Air Jordan 4 Bred 2026 in Europe

Nike SNKRS is the main store for this release, and selected retailers sell the pair on the same day. The store list on this page shows every confirmed European store with a direct link, and we add boutique raffles as soon as they open. Read how sneaker raffles work and check each closing time.

Tap Remind me to get a reminder before 09:00 CET on release day. If you miss the drop, the marketplaces in the store list still have pairs. For the next drops of the model, see all Air Jordan 4 release dates, and the sneaker release calendar covers everything else that week.