Nike Air Max 90 "Volt

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Nike Air Max 90 "Volt

Nearly three decades after its debut, the Air Max 90 represents the idea of the visible Nike Air shoe like no other. It was originally designed by Tinker Hatfield in 1990. Since then, this Sneaker has appeared in various materials and colorways - establishing it as one of the most influential cross-cultural icons of the early 2000s. This variant comes in yellow hues ("Volt").

Release: 30.01.2020

Price: 140€

Looking back at the revolution. 1987 was the birth year of the Air Max range, which featured a visible Air element for the first time. What began as an experiment in cushioning technology quickly became a classic on the track - and on the road. Over the years, the design has been revised many times and equipped with new features, but the tradition has always remained.

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NIKE and its sport sizes

This has also been the key to success, as NIKE became really big when they decided to push the brand through testimonials as well as sponsoring various athletes. Endorsers have included sports greats such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Neymar, Jerome Boateng, Cristiano Ronaldo and Zlatan Ibrahimovic. But also Rapper and other superstars are under contract with Nike like e.g. Travis Scott or also Kendrick Lamar.

Many of the achievements we take for granted today can be attributed to NIKE. For example NIKE Air - chambers with pressurized gas in the midsole of some NIKE Sneaker. Examples are the NIKE Air Force 1 and the NIKE Air Max models. But also the Zoom damping, the cushioning Lunarlon foam, the stabilizing Flywire fibers and the highly flexible NIKE Free models, which are now on everyone's lips and above all on (almost) all feet, we have to thank NIKE and their constant drive to always be better.

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