NIKE stands for performance and sporting ambition like hardly any other brand.
NIKE and its sport sizes
This has also been the key to success, as NIKE became really big when they decided to push the brand through testimonials as well as sponsoring various athletes. Endorsers have included sports greats such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Neymar, Jerome Boateng, Cristiano Ronaldo and Zlatan Ibrahimovic. But also Rapper and other superstars are under contract with Nike like e.g. Travis Scott or also Kendrick Lamar.
Many of the achievements we take for granted today can be attributed to NIKE. For example NIKE Air - chambers with pressurized gas in the midsole of some NIKE Sneaker. Examples are the NIKE Air Force 1 and the NIKE Air Max models. But also the Zoom damping, the cushioning Lunarlon foam, the stabilizing Flywire fibers and the highly flexible NIKE Free models, which are now on everyone's lips and above all on (almost) all feet, we have to thank NIKE and their constant drive to always be better.