NIKE was founded in 1964 in Beaverton, Oregon, by Phil Knight and Bill Bowerman - but not yet under the name NIKE, but as "Blue Ribbon Sports". It was only a little later, in the 1970s, that the company was renamed NIKE , incidentally in reference to the Greek goddess of victory Nike. This makes sense, because NIKE stands for performance and sporting ambition like hardly any other brand.

Here we offer you an overview of all current Sneaker Releases from Nike with direct Store links.

NIKE stands for performance and sporting ambition like hardly any other brand.

NIKE and its sports sizes

This has also been the key to success, as NIKE became really big when they decided to push the brand through testimonials as well as sponsoring various athletes. Endorsers have included sports stars such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Neymar, Jerome Boateng, Cristiano Ronaldo and Zlatan Ibrahimovic. But also Rapper and other superstars are under contract with Nike , e.g. Travis Scott or Kendrick Lamar.

Many of the achievements we take for granted today can be attributed to NIKE. For example NIKE Air - Chambers with pressurised gas in the midsole of some NIKE Sneaker. Examples are the NIKE Air Force 1 and the NIKE Air Max models. But we also owe the Zoom damping, the cushioning Lunarlon foam, the stabilising Flywire fibres and the highly flexible NIKE Free models, which are now on everyone's lips and (almost) everyone's feet, to NIKE and their constant drive to become better and better.

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