Air Jordan 1 High Zoom Comfort Monarch

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NIKE and its sporting greats

This has also been the key to success, as NIKE became really big when they decided to push the brand through testimonials as well as sponsoring various athletes. Endorsers have included sports stars such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Neymar, Jerome Boateng, Cristiano Ronaldo and Zlatan Ibrahimovic. But also Rapper and other superstars are under contract with Nike , e.g. Travis Scott or Kendrick Lamar.

Many of the achievements we take for granted today can be attributed to NIKE. For example NIKE Air - Chambers with pressurised gas in the midsole of some NIKE Sneaker. Examples are the NIKE Air Force 1 and the NIKE Air Max models. But we also owe the Zoom damping, the cushioning Lunarlon foam, the stabilising Flywire fibres and the highly flexible NIKE Free models, which are now on everyone's lips and (almost) everyone's feet, to NIKE and their constant drive to become better and better.

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